ABOUT US

IGNITE TALENT LAB is a boutique sports  marketing agency based in Cape Town, South Africa. We do event management, PR and media management, as well as marketing and sponsorship consulting in the sports, entertainment and lifestyle industries. We create and deliver  innovative sports programmes and sports development projects and events that align to your social impact objectives.
 
Our services 
•We help our clients keep abreast of global sports marketing and sponsorship trends,  and the evolution of sport and sponsorship globally
•We do training for local sports clubs and sports organisations and NGO’s, covering all aspects of marketing administration, club development, marketing and sponsorship and compliance. 
•We host workshops and coaching clinics for sports teams, clubs and federations, with the focus on education and career development on sport.
•We host coaching clinics and technical training for teams, local sports clubs and schools.
•We develop, curate and deliver sports marketing and sponsorship workshops, seminars and conferences
•We do event management, event activations, VIP Hospitality management,   PR and Media management, VIP and corporate hospitality for major sports events 

About our Founder and CEO

Debra Barnes is an educator, PR and Sports Marketing professional with over 20 years’ experience. She has been involved in major events in the Western Cape, including the campaign to bring the Olympics, World Baseball Classic and Cape Town Grand Prix to Cape Town.

As the founder and CEO of Ignite Talent Lab, and former Race Director of the Two Oceans Marathon, Debra is passionate about women’s sport and leadership in sport, sports development and the social impact of sport.

In 2018 she launched the inaugural Women in Sport Summit in Cape Town, bringing the conversation on women in sport and inclusivity to the fore.

Equally passionate about the youth , she managed a number of sports development projects in football, cricket and athletics, and through her network, assists sports marketing graduates gain real-life experience in the sports industry.

Our CEO has worked on some world-renowned projects:

  • Jazzathon
  • V&A Waterfront
  • Robben Island Museum
  • Cape Town Olympic Bid
  • Gary Player Invitational Global Series
  • Two Oceans Marathon
  • Round the World Yacht Race

Talent Develolment

Unearthing and mentoring the next generation of global sports marketers. I will get some testimonials from students that I have mentored.

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